Which Reports Indicate How Traffic Arrived at a Website.

There are several types of reports that can provide information on how traffic arrived at a website:

Referral Reports: 

These reports show the websites or sources that referred visitors to the website. This can include social media sites, search engines, blogs, or other websites.

Search Engine Reports: 

These reports show the search terms or keywords that visitors used to find the website through search engines. 

Campaign Reports: 

These reports track the performance of marketing campaigns such as email, social media, or advertising campaigns. They can show which campaigns are generating the most traffic and which ones are not.

Direct Traffic Reports: 

These reports show the visitors who directly typed the website URL into their browser or clicked on a bookmark to get to the website.

Device Reports: 

These reports provide information on the devices that visitors are using to access the website, such as desktops, mobile phones, or tablets.

All of these reports can be found in web analytics tools such as Google Analytics or Adobe Analytics.

In addition to the reports mentioned, there are several other types of information that can be beneficial to understand how traffic arrived at a website:

Geographic information: 

Understanding the location of the visitors can provide insights into where the traffic is coming from and help identify any regional trends or patterns.

Demographic information: 

Knowing the age, gender, and interests of visitors can help tailor content and marketing efforts to specific audience segments.

Landing page performance: 

Analyzing the performance of landing pages can help identify which pages are attracting the most traffic and which ones may need improvement.

Time of day and day of the week: 

Analyzing the time of day and day of the week that visitors arrive can help identify peak traffic times and optimize marketing efforts accordingly.

Bounce rate and exit pages: 

Analyzing the bounce rate and exit pages can help identify which pages may be causing visitors to leave the website, allowing for improvements to be made to the content or user experience.

By analyzing this information, website owners can gain a better understanding of how traffic is arriving at their site and make data-driven decisions to improve their website's performance and attract more visitors.

Organic search: 

Traffic comes from search engines like Google or Bing.

Direct traffic: 

Visitors who type the website URL directly into their browser or have the website bookmarked.

Referral traffic: 

Visitors who come to the website from other websites that link to it.

Social media: 

Traffic comes from social media platforms such as Facebook, Twitter, or Instagram.

Paid search: 

Traffic that comes from paid advertising campaigns on search engines.

The reports that indicate how traffic arrived at a website are called "traffic source reports." These reports provide information about how visitors found a website, including the specific source or medium of the traffic.

Traffic source reports can be found in web analytics tools such as Google Analytics, which provides detailed information about the sources of website traffic.

These reports can help website owners and marketers understand which sources of traffic are driving the most visitors to their sites and can inform decisions about marketing and advertising strategies.